How Can Brands Maintain Visibility amidst Facebook’s New Algorithm?

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With contents from brands less likely to appear on Facebook, what should be the next move for these brands? Should they hang their boots from Facebook’s New Algorithm campaigning or start afresh with bold tactics? In any case, with the changes around, there need to be new streaming of blood into the veins of marketing? That is exactly what we would be discussing in the following blog about brands inferring from this blackout. So, how can they increase their audience as well as reach in a limited way? How will they convey their marketing to their customers? How will they answer them of their queries? Will the budget on an advertisement on Facebook increase or will there be a scare? Let us check out.

Possible Checks for Brand Visibility and Advertisement on Facebook’s New Algorithm

Now, having to face axe for flawless brand streaming, the brands must find a new way to operate. And this operation might come in the form of contacting influencers. Influencer generated content have chances of performing 8 times better than the generic brand contents. Partnering with Influencers can bring about the change in the way you do your business. They have authentic, engaging and better-performing content than the general content. That means, the less engaging content, stock photos or stale content would not make the cut on Facebook’s New Algorithm. So, if you want to reach new markets, here is what you must know –

Focus on engaging More Powerful Influencers

As discussed above, Influencers will play a major role in the release of Facebook’s New Algorithm for Brand Marketing. There is a difference in the approach made by your brand and that of the Influencers. you must now be thinking that you have a large audience base on Facebook and Instagram but then why should you need to engage influencers? Here you can trick Facebook easily by encouraging members to comment on posts.  But this won’t work in the Facebook’s new algorithm which has a set bot to check all these interactions. ‘Engagement Bait’ is the proper word for such interactions and is likely to get demoted. Simply asking your followers to comment on your posts in the archaic contents will most likely to get dropped.

Thus, this is a tough time to find yourself if you are a brand searching to find feet in the marketing arena. Following are the ways to get on with things following the introduction of Facebook’s New Algorithm –

  1. You must now Partner with on-brand Influencers by Sponsoring their Posts and tags
  2. Increase your spending on Facebook and Instagram ads that feature influencer generated contents.

How are Influencers so important in Facebook’s New Algorithm for Advertisement?

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They had always been important for brand visibility and brand optimization, but their presence has now become magnanimous with the rollout of Facebook’s New Algorithm. Not only do they have an engaging content but also an appeal to the kind of people they serve. They have good knowledge in curating content for the liking of Facebook audiences. As per Keenan Beasley, co-founder of BLKBOX, ‘Influencer content and engagement will continue to thrive on social media despite changes to the algorithm, because influencers are, and have always been people first, and content marketers second.”

Also, they have a dedicated pool of followers who would constantly and organically like, comment and share their post. While doing this, they would also influence their friends and relatives to watch such content also thereby increasing followers. On the other hand, people view brand advertisement as an only money minting programs set to encroach their private space.

With these Facebook’s New Algorithm around, it has now been the high time for the brands to realize their potentials. They need to understand the game of reactions and appear accordingly.


Influencer Marketing: From experimentation to Transformation?

Influencer Marketing

Brand Marketers have been giving a lot of attention to the Influencer Marketing program in the last few years. This growth is due to the immense growth of social media marketing in the recent years. With the rise, people have started following certain creators and celebrity who have command over their followers. The brands tend to tap into that command of the celebrities and creators to convert it into sales. The strategy revolves around fielding influencers at a place where the brands themselves cannot field. Social media is a mysterious place where some have strong follower lists and they tend to rule the roost. Brands often have followers, but these followers are not dedicated and will not always buy products based on advertisements only. However, the followers of the influencers will buy products if those come on contents of the influencers.

This is exactly the reason why Influencer marketing programs have become a huge success recently. The fact that business for brands come above all has made this market brighter by the day.

Tentative Priorities stating Influencer Marketing in 2018

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In 2018, the brands that have been experimenting with unpaid influencer campaigns might go towards transforming themselves. They will optimize their efficiency and will organize into more productive business force. Brian Solis from Altimeter published a research piece centering the current state of influencer marketing and how it might grow on to become a powerful marketing force. The report talks about priorities the organizations embracing influencer marketing are addressing currently. Given here are 5 such priorities which they need to address:

A Rigid Framework Financial Management for Influencer Marketing

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Brands have been structuring their finances around campaigns such as their product launches or specific times of the year like Christmas, Summer Holidays, Super bowl, black Friday etc. with the rise of influencer marketing, the brands are revisiting their perceptive around budgeting. They tend to integrate high activity periods into longer-term programs and allowing for specific activities. The budgeting is also important in the case of influencers is that they require long-term commitments. They want an agreement to aggregate resources from different departments involving the process- PR, Social, multiple brands etc.

Collaboration Processes with New Organization and Influencers

For bringing the influencer marketing into fore, various departments have to minimalize their impact. There needs to internal processes to identify influencers throughout the organization and define specific service levels.

Who and How to Engage with Influencers in Influencer Marketing Programs

The companies also look to integrate the network of influencers with their customer data. They try to ensure that they manage this through the CRM program, customer service, on their website also. Also, the PR team must integrate themselves with the social teams organically to include the influencers easily. However, with more than 70% of organizations thinking of influencer relations as strategic, the practice is being increasingly integrated into global brand strategies. The practice of influencer marketing has now become global with big companies vying for micro-influencers.

Building collaboration between Influencer Marketing and Paid Media Advertisements

It is important to break silos and be comfortable in both Influencer marketing campaigns and paid media advertisements. Some smart companies have started building bridges between earned influencer activity and paid media to maximize the impact of their program. Sponsoring the content through paid support helps increase the reach of the target influencer content. Some companies even use one-to-one targeting possibilities on social platforms as well to target specific influencers. In the coming years, the big brands will start running experiments using programmatic advertising to target influencers.

Involving Procurement Teams

Many brands have the habit of bringing in star influencers and celebrities as brand ambassadors. But with reports of erratic pricing and increasingly significant investment level, the influencer agreements have come under heavy scanner from procurement departments looking to bring clarity on price drivers. Hence there is need to bring in procurement experts to focus on accessing detail data from potential intermediaries. They can also identify different transaction costs and pricing between campaigns or brands for the same influencer.

Disclaimer: All Images have original attributions unless otherwise stated so.

Can Brands Change Their Fate Using Unpaid Influencer Campaigns?

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Brands have often been in dilemma in bringing the influencers on board their marketing strategy. They are susceptible to spend a budget on something, the outcome of which is not in their hand. This decision often lets them to not get into any sort of influencer marketing strategy. But this is more than what they often perceive. Brands tend to experiment their marketing with some form of Unpaid Influencer Campaigns. They tend to bring these strategies to guarantee their investment into something fruitful. So, do these unpaid influencer campaigns work? Is it possible for some brands to bring into fore the unpaid influencer campaigns? Will the result be same for both paid and unpaid influencer campaigns for marketing? Will the equation work on similar terms for influencers if they don’t get paid?

What can be the Issues arising in Unpaid Influencer campaigns?

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So, if your brand is planning to bring into the team the unpaid influencer campaigns, you are not alone. Thousands of such brands and some influencers too want to have such exposures. Influencers too tend to start off with such cases as they too want to test their skills in the advertisement. Often, the big influencers and celebrity endorsements tend to make big headlines, but most influencer collaborations happen at more reasonable rates and scale. Companies can receive positive ROIs by working with a large number of micro-influencers. They are eager to work without even having to pay them hugely. Investment in high-quality influencers and tools to streamline a large influencer program is necessary to see long-term, tangible returns. For some brands, it may be possible to run successful and unpaid influencer campaigns as well.

What factors determine if your brand qualify for Unpaid Influencer Campaigns?

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Here are some of the factors which might describe if your brands qualify for unpaid influencer campaigns –

  1. Value of Products – The value of products go a long way in deciding if any of the influencers might say yes to unpaid campaigning. Luxury fashion products, cosmetics, and some electronic items have a huge fan following. These verticals have the potential to gain influencers who are ready to run unpaid campaigns.
  2. Popular or Viral Products – many influencers, in attempt to enjoy popularity, vie to endorse some products which have gone viral. They are willing to work with trendy products, if not the brand. The brands can capitalize on the trend set by their brands to influence influencers.
  3. Non-Profits – Even though the influencers don’t have a fixed layout for CSR, they tend to help non-profits get recognition. They are often willing to spread awareness about nonprofits. Certainly, they too get the soft side of the people.

What Alternatives can you offer to run Unpaid influencer campaigns?

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There are certain alternatives to monetary compensation which your brand can offer to the influencers. Here are some of them –

  1. You can offer to feature influencer content on their social channels, website or other advertisements.
  2. Also, you can gift them your products cases for free.
  3. A long-term partnership proposal or affiliate partnership with the commission may be fruitful.

Acceptance rates for Unpaid influencer campaigns

Often, we see how some brands can run successful unpaid influencer campaigns solely on a gift-giving basis. So, after surveying both the brands and the influencers, we can conclude that the influencers can work at a discount for brands which they love. Working for a favorite brand even without any price can uplift their social aspects easily. As per Karlee Andrews @Madameandrews, an influencer with close to 150k followers,

“As for unpaid vs paid, I almost always charge…I put a lot of time and effort into producing content that fits with the campaigns that I work on. I know that I produce great content and I’m not afraid to say that I should be compensated for it… However, if the product is worth a lot and I love it, I will on occasion do work for trade”.

But brands should note that working without any payment can limit the number and types of influencers in the future too. Only willing and fan type influencers will work for your brand henceforth.

Finding the Right Set of Influencers

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After talking to most of the brands and their testimonials, the influencers are willing to post content in lieu of products or other alternatives to money. The other products must resonate with the value of work they are doing. So, it is important to find the right set of influencers to run unpaid influencer campaigns. To make the collaboration natural and authentic, it is important that the influencers align their likings with the product. You may also find the right set of influencers ready to run campaigns without even charging any money.

Disclaimer: All Images have original attributions unless otherwise stated so. 

Easiest Ways to Increase Sales with YouTube Videos and Influencers

Increase Sales with YouTube Videos

After improving the service and terms of condition, YouTube has become a favorite destination for the video creators. It has become a go-to platform to get easy recognition among the masses. Youngsters often prefer YouTube over any other video platform to upload their creations. The statistics for YouTube are overwhelming where people perceive to Increase Sales with YouTube Videos. Some YouTube analysts believe that people are now spending more time on TV than on YouTube. The stats for an 18-49-year-olds state that they spend 4% less time watching TV while spending 74% on YouTube. It also becomes accessible for people as it supports more than 75 languages covering 95% of the Internet Population.

How to Increase Sales with YouTube Videos?

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Since YouTube becomes a global destination, earning through YouTube videos has also become a passion. There are certain tricks to Increase Sales with YouTube Videos and maximize the click-thru rate (CTR) and conversions. Many brands also rope in YouTube Influencers to drive their sales easily through mutual benefits. Here in this article, we emphasize to increase the sales of brands with their specific YouTube videos. Check it out –

Find the Relative Channel to Increase Sales with YouTube Videos

It is important that you choose relative and to the point YouTube Channel which matches the Industry of your product. You should not go on the number of subscribers they have, rather try to find the content of their videos and if they promote your brand value. It is important to be relative with an influencer if you are going to bring them online. You must also check out the audience analysis to see their gender, age, and location to know if your products can reach there.

No Competing Videos, rather videos with dedication

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Generally, the biggest aspect affecting the click-thru rate (CTR) is the number of other products in the video. You cannot increase sales with YouTube videos unless there are some products competing for viewer attention. But if there are dedicated videos, the CTR is generally 4-5 times higher than videos promoting multiple products. So, for higher conversion rates, try for dedicated videos.

Proper Promotion of the YouTube Videos

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For a video to earn and make sequence viewing, it must make a reason. Here you can also increase sales with YouTube Videos by adding a signup and or sale from videos. That is why the brands should promote themselves in various forms such as “$15 off” or “first purchase free”. This will increase the viewership of your videos. You can also insert a tracking link or code the video with various landing pages to drive sales.

Promo code and Tracking link are Prominent

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The CTR will increase 2-3 times if the video mentions promotion and redeeming code into it. After watching the full video, you will get a support link and promo code. Here the brands must recognize their customers and function accordingly. Best bet: have the promo code in an annotation in the video. Additionally, the brands should mention the tracking link at the top of the video in the description story.

Minimum 10 Videos and Not Include Brand Names in Titles

The brands should not include their brand name in the title of the video as people tend to disbelieve them. They think that it is all about promotion and will never option it. Also, you must post a minimum of 10 videos to make an impact on your brand. Make sure you produce 10 videos with different YouTubers to get a sense of which 4-5 are the most successful.

Disclaimer – All Images have original attributions unless otherwise stated so. 

How to Identify the Right Social Media Influencers for Your Business?

Social Media Influencers

It is necessary on the part of the businesses to increase their presence in the social media. For that, they either require professionals like Social Media Optimizers who can generate site awareness. But more often than not, this idea becomes obsolete. How will the business get the traffic from the social media in that case? Well, they have the options of connecting their businesses with the Social Media Influencers. These influencers have the right kind of audience follow which can drive the business in the right direction. But finding the right set of Social Media Influencers can become a daunting task. As according to a survey by eMarketer, 75% of the marketers believe that finding the right set of social Media influencers is the most difficult of the tasks before rolling out the Influencer Marketing plan.

Questions to Ask before bringing Social Media Influencers On-board

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Once your brand decides to bring influencers for its marketing program, here are the questions which you must ask yourself –

  • What brands have they worked with previously?
  • What type of content generates the most engagement on their social channels?
  • Their target audience
  • Does their personal brand align with my company’s identity?
  • would my product fit organically on their feed?
  • Also consider the quality of their content, the frequency of posting and their overall aesthetic.

4 Ways to get your desirable Social Media Influencers

In the following article, we would help you with certain things to start the search for Social Media Influencer program. Check out the following four important points before starting the influencer program –

Search Through the Hashtags to get right set of Social Media Influencers

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Hashtags are the easiest of the ways to find the target content and their influencers. Social Media like Facebook, Instagram, and Twitter have Hashtags (#) to label content. They make our search for proper content and their relative Social Media Influencers easy and concise. While searching, you must research using popular hashtags pertaining to your niche of brands and industry. You should avoid using generic terms such as “#food”, “#fashion” or “#travel”. In another case, try using long sequence keywords like “#whatveganseat” “#hipsterstyle” or “globetrotter” which can give you better results. If your company has a brand hashtag, you must use that in all your social media posts. These posts can bring some of the influencers who like your brand and want to connect with you.

Start Searching Relative Accounts

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Both Instagram and YouTube have some excellent search options. They provide related profile search suggestions service to their members. The brands can use this service to start searching influencers in the related field and industry. By clicking the arrow next to someone’s username on Instagram or by browsing the “related channels” section on YouTube, you will be brought to the pages of other influencers who create similar content and have a comparable reach. The related search suggestions are often based on the following factors: Similar Location, Mutual Friends, Interests and Likes, and Type of content there.

Scroll Through Your Favorite Influencer’s Pictures of List of Followers

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This can be an excellent idea to search the Social Media influencers easily and precisely for your brands. You can stalk through your favorite influencer’s following list to know the list of another influencer. An influencer will always follow people with a good number of followers with similar interests and content. There you can add them and follow them and hence contact them as well. You can also browse through the tag pictures of these social media influencers to get the reach of other influencers as well. If your brand collaborates with a group of friends, you are given an opportunity for some highly engaging group content.

Using a Third-Party Tool to find The Right Set of Influencers

Finding Influencers directly on YouTube, Google and Facebook can be a daunting task as well as time-consuming one. If your brand is ready to bring the influencers on board, you can consider using a third-party to bring one. There are various such platforms out there which can help you nurture your influencer program easily.

Disclaimer – All the Images have original attributions unless otherwise indicated so. 

What does the Instagram Verified Badge Mean for Influencers?

Instagram Verified Badge

We often see an Instagram Verified Badge next to the profiles or Celebrities or Creators or Professionals on Instagram. These public figures account to have a blue tick in front of their name. This is a proof of their verification and number of followers on the social media platform. Twitter too has this sort of verification mechanism where it verifies celebrities. This blue tick is often the first aspect that the marketers look at while finding their Influencers. This describes the originality of their celebrity. Though the influencers have exclusive club charge for being a celebrity, they have access to members only Instagram features which is important for business. So, what does an Instagram Verified Badge Mean? How these impacts the marketer and influencer relations for a business? Let us see to that.

What is an Instagram Verified Badge?

An Instagram verified badge is a sign which shows that the particular influencers have a good follower list. An Instagram post clarifies in a statement that, “A verified badge is a check that appears next to an Instagram account’s name in the search and on the profile. It means that Instagram has confirmed that this is the authentic account for the public figure, celebrity or global brand it represents.” Instagram has yet not specified a minimum follower count to get the Instagram Verified Badge.

But they do not provide it to anyone who requests for one. In fact, Instagram maintains a reputation for being the toughest of the sites to have a verification badge. Apart from having a good pool of followers, the celebrity should also have a maximum engagement to get this tag. Instagram would then verify or feel the need that the following people need to be distinguished from the others and it will give an Instagram Verified Badge to them.

How much does Instagram Verified Badge holding Celebrities and Influencers Charge for Sponsored Posts?

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Brands, in general, consider the average amount of engagements or say ‘likes’ to contact an influencer. And this determination is the key to the payment for the influencers and the celebrities. Higher the number of followers and frequency of engagement, highest would be the payment for them. In other cases, the micro-influencers certainly receive lesser payment at all times. For contacting an Instagram Verified Badge holding Influencer, you must be prepared to shed your pocket a bit.  But here is what a survey tells us about the payment to the influencers. If we analyze thousands of influencer collaborations, Instagram posts cost on average $0.10 engagement. So, if an influencer averages 5000 likes on their content, they expect a payment of at least $500 per post.

How much is the Real Cost of Instagram Verified Badge owners?

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The Instagram Verified Badge holder celebrities often charge higher than the average influencers and creators. Often the celebrities charge way higher than what they should get according to Instagram. For example, Selena Gomez, the most followed person on Instagram, averages around 4 million engagements per post. If you estimate the cost of her sponsored posts according to the industry standard, you may expect to pay around $400,000. However, according to MediaKix, the singer reportedly charges upwards of $550,000 per post.

Do not Underestimate the Instagram Verified Badge Holders

Many marketers tend to negotiate too much from genuine influencers also which means that they irritate them. Understand that there is no minimum follower count to receive the Instagram Verified Badge. Hence, the brands must out rightly respect the follower counts of micro-influencers at all times. Once they collaborate, they should expect to see a steep rise in the number of followers and likes on their brands also.

The best perk of working with a verified influencer is that you get tangible likes on clickable Instagram stories. The influencers can now share clickable URLs in their Instagram stories as per a new update from Instagram. This feature of Instagram has given wings to the marketers to fly on the backs of the Influencers easily.

Should the Brands Prioritize the Instagram Verified Badge for Selecting Influencers?

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Always. The answer to this question lies in defining your brands and prioritizing it over anything else. If you are trying to collaborate with 20 influencers, you can consider collaborating with a big influencer and 10 small influencers to have similar impacts. The Instagram Verified Badge holder influencers might be costly to afford but they can drive your product easily. They can bring huge positives and money to your brands also.

Disclaimer– All Images have original attributions unless otherwise indicated so. 

What Kind of Social Media Influencers Help Increase Your Business?

Social Media Influencers

Brands can no longer have advertisement along the lines of televisions of super bowls. They are currently driven by a market widely informed on the Social Media. Hence, it becomes imperative for the brands to drive their sales using Social Media. To drive sales, brands need to have on their side, the Social Media Influencers. With their presence, the brands can grow at a random pace as compared to other platforms. Facebook, during the change of their marketing norms as well as Instagram, did open paves for the influencers to grow. Having many passionate followers can drive the sales easily and cheaply. So, the brands are turning towards these influencers rapidly.

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But what kinds of influencers should they contact? What Can Social Media Influencers boost their affiliation and make sales higher? How much should they allocate their budget to the social media influencers? What kind of ads should they place with the help of Influencers? We look at all these questions in the following blog about the kind of social media influencers the brands need. Here are five of the ways you can find the type of Influencers you are looking for –

The Social Media Influencers Who Create Similar Content as Your Brand Does

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Influencers are highly conscious about high-quality content as their future is also dependent on it. But do you find cognizance with the type of influencer you are looking for? Well, you must as completely opposite contents can often retaliate and disturb the user base. You must make sure that the Influencers have a track record of producing high-quality content. Also, they must have focus in the similar areas as your brand is in. if this is different, it might make their followers confuse over the content. A confused follower might not always click the link given by their favorite creator.

Also, try to make sure that you are complimentary with the type of brands the influencer has previously worked with. For example, if you are a travel brand, you would not like to work with an influencer previously working for a fitness brand or creates content over fitness. Hence, there must be cognizance over the types of content you and the influencers are creating.

Those Influencers who have a low ratio of Sponsored to Unsponsored Content

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It is highly important to work with those social media influencers who have one sponsor post for every post that goes live in their account. Those influencers who are strategically advance are better for collaboration than general influencers. If an influencer begins to post a sponsored content every day, his value might degrade in the coming times. His follower’s list might take a beating in such scenario. As a brand, you must make sure that your post and name stands out in their approach to functioning. That means these social media influencers must have a low ration of the sponsor to unsponsored content.

Those Social Media Influencers Who Receive Real Engagements

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It is obvious that you contact those influencers who have a large number of followers. But how many of them are real and can show real engagement? This is a question you must ask before collaborating with the influencers. The social media influencers might look like having a lot of engagement but most of them are spam. Hence, you need engagement which is authentic and generic. These kinds of engagements will drive traffic to your site and brand rather than those spam ones.

Those Influencers Who Have a Strong Personal Brand

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As a brand, you must learn to respect the authenticity of the personal brands of the Influencers. These social media influencers establish their brands after a lot of work to gain trustworthy audiences. So, don’t expect them to publish something which might tarnish their fame and work or brands. Hence, it is important to work with influencers whose brand of work align well with your brand. If an influencer typically posts very long and in-depth captions, you should expect them to have a long, in-depth caption for a sponsored post as well.

Those Influencers Having High Engagement Rate and Not Follower count

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Influencers or micro ones can have a lot of followers with them, but your brand must target those having at least 3% engagement rate always. A highly engaged audience proves that the influencer produces content which is usually required by their audiences. You must have the awareness as to what the influencers are posting as a brand. Some influencers focus on having more followers while others target to have more engagement.

Disclaimer – All Images have original attributions unless otherwise stated so. 

How to Make Money Through Instagram Stories – 5 Easy Ways

Make money through Instagram stories

Instagram has quickly become one important money minting social platform in the recent years. Its layout and user confidentiality have become one such important clause to make money through Instagram stories. The brands and the marketers are moving fast towards Instagram Marketing Strategy with Influencers. It has an awesome ability to track sale while fueling growth into it. Before the launch of Instagram stories, the only way to include trackable links was in an influencer’s profile bio. This feature can often irritate users who do not want to go searching the influencer’s bio at all times. Instagram rescued its almost depleting followers and sales by introducing stories. This gives an account with over 10k followers as well as the ability to include clickable links in the stories too. The viewers can directly reach to the advertisements or videos from the story itself making it easier for them.

Explaining 5 ways to Make Money Through Instagram Stories

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In the following article, we provide our reader the simple ways in which they can drive sales through Instagram posts. These steps are useful if you are thinking about moving your business and to make money through Instagram Stories. Check out the five best steps here if you want to make money through Instagram Stories –

Creating a unique link for Each Influencer to Make Money Through Instagram Stories

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Here are the ways to make a unique for every Influencer –

  1. Here you need to choose a landing page which you will redirect the influencer’s audience too. Also, try creating a unique code to identify each of your influencers also.
  2. Once the code and the landing page gets decided, the influencer will be able to link that specific landing page to their Instagram Story.
  3. Apart from the landing page, you can also offer a discount code to the influencer also. This will drive sales and give the followers more incentive also.

Include a Specific Call to Action Button

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Facebook brought this feature with the start of advertisement there. Now its product, Instagram, has also such features with it. Here is what you can do with this feature –

  1. The Marketers can give the Influencers the call to action button ‘Swipe Up to Shop’. The Influencers can use this feature in their stories to directly give access to their followers. When someone swipes up the post, they will reach a specific landing page set up the marketers.
  2. For any kind of coupon code or voucher code, the influencers should clearly mention it in their stories. They can mention the code while also giving the call to swipe action button there.
  3. The influencers should clearly specify the call to action button to make money through Instagram stories.

The Story must be compelling and Exciting

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For driving sales, the story is everything. Here the influencers use their stories to excite their followers to go ahead and attain the button. But why would they click on their button? One of the reasons may be because their favorite personality is telling them to do so. The other being the merchandise or the brand is seen used by the influencer also. Hence the story must always be exciting and compelling to make money through Instagram stories.

Tools Tracking Sales through Call to action button

Not only providing but also tracking the traffic and sales is important. You must track each and every traffic coming from the Instagram stories and generating revenue. There are many such tools in the market which you can plug in there to get real-time traffic. Not only will it generate the data, it will also tell you about the interest generated by it throughout the audience base of the particular influencer.

Find Influencer with Most Sales and Reinvest with them

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One of the major components of business is trust. You must always trust your stories, motto of the brand and the influencer you are investing into. Sticking with them at the time when they are driving sales can be one such important task for your business. You can ask them to post stories for future product launches, sales, event and many more things.

Disclaimer – All the Images have original attributions unless otherwise indicated so. 

Get Advertisement Buy-In through Influencer Marketing in Easy Ways

Advertisement Buy-In for Influencer Marketing

Currently, Ad Buy-in is largely in operation due to the fastest growing online customer acquisition method, Influencer Marketing. But businesses have still set to set their belief on this making them under 65% of those not using the service. They fail to justify the allocation of a substantial budget to the influencers. The current trends, however, suggest a steep rise in the budget allocation for influencer marketing in the coming times. This is a challenge that some social media managers and executives might face while collaborating with micro-bloggers and others to sustain the Advertisement buy-in.

Steps to get Executive Advertisement buy-in and Influencer Marketing Budget

Influencer Marketing

Some of the easier options that the social media managers opt to get advertisement buy-in are as follows:

  1. Defining a concrete and successful marketing objective for your business while also selling the value of influencer marketing. This should always resonate with your organizational values.
  2. There must be concise and to the point strategy for the same.
  3. Estimating the Expected cost of Influencer marketing and Advertisement Buy-in. you must also estimate the result that you expect to achieve from these campaigns.
  4. The major investment plans and considerable expenses must also be outlined for last minute check-ins.

The executives must assess the risk and accordingly make the investment.  Here are some of the important aspects of Influencer Marketing –

Value of Influencer Marketing in getting Advertisement buy-in

Advertisement Buy-In

The best ways to get better influencers is to curate excellent content on your website or for your brand. Advertisement buy-in can become easier with the following tricks and tips for Influencer Marketing –


A positive assent from an influencer or a mention can directly lead consumers to make a deal and purchase. Similarly, a recent report shows that promotional content from the influencers see 5 times increase in purchase intent. This is a commendable data to support the cause of Influencer Marketing.

Excellent Content Creation

Content curated or prepared by the Influencers on the social media earn more than 8 times the engagement rate of branded content. They have the firepower of getting more advertisement buy-in than the regular content. The young visitors and netizens often ignore the traditional forms of marketing and advertisements. Hence the archaic content has no way to sell in these circumstances. Hence, the influencers create receptive and authentic content to reach to more similar audiences. This is the reason why the marketers are turning towards influencer marketing experts to source authentic content.

Search Engine Optimization

As the generations have changed, so has the ways to influence them. 85% of the consumers make a purchase after reading the review of description on a blog. The blogs arising from influencers and an excellent Search Engine Optimization gives the blog wings. It helps in the blogs getting more advertisement buy-in options. They generate and drive sales because they are searchable on the net as well to gain SEO traction for the brand.

Web Traffic

Influence content is much more precise which works excellently for both banner ads and traditional forms of advertisement. They lead to customers making a purchase instantly. Even if they don’t make a purchase, they are still benefitting the site by increasing their web traffic. This is excellent as it marks the site on the top and fetches buyers from search engines, an important aspect of advertisement buy-in.

Disclaimer – All Images have original attributions unless otherwise indicated so.

Why is Advertisement Diversity Important for Revenue Generation?

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How often do we see the same form of Advertisement over and over? A lot of audiences does not like the way the advertisers use their campaign with a change in the tagline. This lack of Advertisement Diversity is the reason for people gradually getting away from the campaigns. A lot of them also came on the social media like Facebook, Twitter, and Instagram recently to notify their grudge. There was even a hashtag circulating on Twitter in the name of #RevolveSoWhite. Being archaic in advertisement campaign is an old-school marketing technique while the youngster and new audience require diversity.

What is so Wrong with Not Having Advertisement Diversity?

Different people have different choices but many of the new marketers and advertisers do not like the way of the new Ads. According to them, the concepts behind them sound archaic and have underrated conceptions. Different sort of audience associates themselves with different stories and creations. Diversity is not limited to race only, it means getting ahead of others in the race. Diversity in ads means the inclusion of all race, genders, sexual orientations, social classes, economic classes and so on. Beauty products have seen such steep rise in their diversity given the sudden outcry they are facing. According to In Style,

a shift in focus on embracing individuality rather than selling this year’s gift sets, and it falls in line with the number of brands who have made strides recently to be more inclusive with both their product offerings and campaign imagery.”’

Bring Advertisement Diversity in Your Brand Content

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So, if your brand does not want to fail, you must bring diversity in your advertisements. In the present world, Inclusivity has become an impacting aspect of the brand image and Advertisement Diversity feature. A survey in such regard was conducted by Newscred in the US Marketers which devolved following –

  • 88% of the marketers accepted that Using more diverse images help a brand reputation. Also, 41% of them also agreed that the Advertisement diversity represents marketing imagery.
  • 9% of such brands confessed to having used more racially diverse models in their advertisement. While some 21% of them have used more images featuring ‘nonprofessional models’ in the past one year or so.

Why is Advertisement Diversity important for Market?

Having diversity in the advertisement foray is highly important for all kinds of advertisements. Some of the benefits of this are as follows:

Appealing new Markets with Huge Spending Power

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Minority groups in America have high influence and spending power. According to Nielson, the African Americans have a spending power of up to $1.2 trillion and might reach even more by the year 2020. The buying power, on the other hand, of the LGBTQ + community might reach up to $917 billion, a 3.7% increase within a year. Apart from having influence and high spending, they are also groups who have close connections. In that case, forming consensus and influencing becomes super easy and that is something the brands are looking forward to.

Increase in Revenue and Brand Reputation

Having a say in the marketing which is untouched yet is a big plus. There is no one available to tap the marketing you are venturing into. This makes the things easier and savvier to concrete themselves. The new markets equal new streams of revenue which is the old saying in the marketing field. When brands go out of the way to represent diversity and inclusion, it gets ample support from all the sides. “Customers realize that inclusive ads can be risky and will go far to support brands that share similar values,”  says God-is Rivera, associate director of social media at digital marketing and advertising agency VML.

Disclaimer – All images have original attributes unless otherwise stated so.




Facebook Influencer Marketing: How have the Norms Changed?

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It is no longer a dilemma that Influencer Marketing is the future of Ad placing and management. Now when it comes to Facebook, the norms for Facebook Influencer Marketing have considerably changed. Facebook did make an official announcement on this program, but it was working stealthily to improve its business marketing bi-laws. It is now clear the influencers and creators will be able to tag the brands they promote. The brands, on the other end, will allocate advertising budget towards promoting such posts on Facebook. For now, the feature will only be available on Facebook and not on Instagram or WhatsApp. Instagram will be the next stop for such improvement in Influencer Marketing platforms.

What Changes Can We See in Facebook Influencer Marketing?

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There have been significant changes as far as norms for Facebook Influencer Marketing is concerned. The market pundits would often assume the Influencer Marketing to be a dying course and any investment is a waste. But considering the changes brought in by Facebook, the Marketing strategy will surely work to win advertisers. The new feature of Facebook Influencer Marketing is significant for marketers and influencers for following reasons:

Micro-Influencers are now Scalable as Celebrities

This is the biggest of the changes in the Facebook Influencer Marketing norms. Previously, the big brands would require partnering with celebrities and macro influencers to reach the audience but the new changes could help them partner with small-time creators and micro-influencers also. The new norm allows the brands to team up to test and invest with micro-influencers to create unique content. They can then measure the results and accordingly allocate budget behind the highest performing posts.

Value of Content and Not the Number of Followers of Influencers

To organize the Facebook Influencer Marketing Platform, the type of content and not the number of followers will get priority.  The influencers often get famous due to their number of followers, but Facebook will not identify that metric anymore. Instead, their quality of content will get priority over their number of followers hence after. Now that the brands can promote influencer posts directly, they can get more accurate feedback on CTR/CPA/CPC. They can also choose to see the highest performers and the best content as well.

Facebook Promotes more Audience than Large Scale Influencer Audiences

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Often the brands get skeptical while teaming up with a macro size influencer fearing the diversity of their followers. They bring with them audiences which are not the plan of the brands to influence. Hence, Facebook Influencer Marketing provides them with accurate and to the point audience who might show interest in the product. So, promoting a micro-influencer post with ads, there can be leveraged to promote interest-based communities, re-targeting groups, look-alikes etc.

Facebook Influencer Marketing is a Huge win for Micro-influencers

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With the features becoming life, the biggest winners were the micro-influencers. The Facebook did give them the wings to cross over the horizon with Advertisement demands of the Brands. Many brands, in the unavailability of micro-influencers, turn up to big influencers and celebrities who charge way too much. This initiative will help boost the original creators and influencers to grow up their business by creating original content. They will receive the incentive towards working on something they surely love to do. With this innovation, the Facebook has leveled the playing field between the micro and macro influencers while giving them ample opportunity to shine.