So, here we are with the final checklists of some important Google Ranking Parameters. Check out some more important ranking factors by clicking on Some Google Ranking Parameters You Must Follow in 2018 – Part 1 and Some Google Ranking Parameters You Must Follow in 2018 – Part 2.
Google Ranking Parameters – Click Through Rate (CTR)
CTR is the ratio of a number of times a given search result was clicked on to the number of times it was displayed to the searching people. Google only implies in its numerous patents that SERP CTRs have a massive impact on rankings, but those implications are clear. SearchMetrics’ ranking factors study even found that CTR has the highest correlation with rankings out of all factors examined. Some real-time experiments have shown that an increase in CTR can boost a site’s rank in real time. So, CTR becomes very important in getting a rank and becomes one of the Google Ranking Parameters. For every query, Google expects a CTR in a certain range for each of the listings (e.g. for branded keywords, the CTR of No.1 result is around 50%; for non-branded queries, the top result gets around 33% of clicks). If a given listing gets a CTR that is seriously above (or below) that range, Google can re-rank the result accordingly.
How to increase the CTR instantly?
Here are some of the factors which you must bring into cognition to increase the CTR for your site –
- You must use descriptive URLs at all time. They tend to get 25% more clicks than ‘generic’ URLs.
- There must be snippet titles as per magic formula: format + emotion + content type + subject.
- Use structured sate by using a special mark up.
Google Ranking Parameter – Dwell Time and Bounce Rate
These two factors are closely knit. SEO-ers are skeptical about a bounce rate metric due to the fact that even a long session on a page is considered a bounce, though it is obvious that such a session is an apparent indicator of the page’s quality. So, dwell time is more reliable in terms of indicating page’s relevance. As per Nick Frost, Head of Google Brain,
“Google is now integrating machine learning into [the process of figuring out what the relationship between a search and the best page for that search is]. So then training models on when someone clicks on a page and stays on that page, when they go back or when they and trying to figure out exactly on that relationship.”
Google Ranking Parameters: Ideal Site Architecture
Ideal site architecture allows crawlers to index more pages to your site but allows users that have visited your site to find they came for in the shortest period. It is the most important UX features. So, as a site administrator, always make your site structure shallow. Shallow means that any page on the site is not more than clicks away from the homepage. Also, applying a user-friendly site navigation is also a key.
Google Ranking Parameters: HTTPS sites
Being HTTP will not harm your site but being HTTPS can surely benefit you a long way. Google did announce HTTPs as a ranking signal in 2014 and since then it has been taken into reckoning by Google bots. I 2017, Google started to flag those sites that collected passwords or credit cards as ‘not secure’ in the URL bar. With the release of Chrome 68 in July 2018, chrome will mark all HTTP sites as ‘not secure’. The thing with switching to HTTPS (and SSL, as they work together) is that it can bring lots of canonicalizing issues if not done right.
Google Ranking Parameters: Metadata
Metadata is one of the most important Google Ranking Parameters as suggested by Google while ranking pages. With the help of HTML tags, Google can understand the whereabouts of the page and what intent it has. They tend to influence the ranking. The thing with switching to HTTPS (and SSL, as they work together) is that it can bring lots of canonicalizing issues if not done right. So, if your site lacks Metadata, here is what your webmasters can do to correct them-
- Optimize the title and description tags to make your SERP snippet look more appealing.
- The header texts should be interesting and help your content get more priority on google listings. The content should be divided into various headers to indicate the preference of the content.
- Never forget about the Alt attributes for the images that you upload. They play a major role in image optimization and making it accessible to search engines image sections.
- Social media listings are also important.
- One more thing to pay attention to is a canonical tag. It is more than important for SEO and helps to prevent some problems from Google.
Google Ranking Parameters – Internal Linking
Internal links play a major role to drive visitors from one place to another place on the same site thereby decreasing the bounce rates. Also, it works to increase the active time of the user on your site and thus increase the CTR.
All these factors used in the article have a major impact on the site and becomes important Google Ranking Parameters. So, imbibing these tricks on your site can relatively benefit your site administration and ranking as well.
Check out Some Google Ranking Parameters You Must Follow in 2018 – Part 1 and Some Google Ranking Parameters You Must Follow in 2018 – Part 2 for more insights.
The article is an adaptation of the article published by Valerie Niechai on SEO Powersuite.