It is a common tongue amongst the advertisers and the marketing fields that Influencer Marketing is a lot like finding online dates at a place where thousands are doing the same. It’s about how you stand out of the crowd which matters, it’s the appearance of your content that they desire and it’s about socializing that they desire. Do you have that in you before you affluently try to connect to an influencer? Well, having said that, influencers to expect the marketers to bestow them with utter regard and honest policies.
We at Yield have a rich tradition of keeping up to the influencers of the same and providing them an experience like never before. Our efforts are coupled with marketing innovations to gleefully woo influencers to start dating with us. Here are some of the ideas where we stand completely apart from as far as our relationship with Influencers are concerned –
Giving Influencers Creative Control of Their Content
It is important that you give the influencers their space for producing content. And why else have you gotten in touch with that influencer if you wish to alter their content? Just as you have no right to control anyone, you should not ask the influencers to alter their content. It is important that you find the influencer who have similar interests as you or do not work with them. If the influencer matches the aesthetics set by your brand, they might prove to be the great companions in collaboration. If you don’t find one, keep looking out for them. But in any case, never try to control the content production of any influencer because they have carved out a niche for them in the field only because of the uniqueness of their content.
Be Specific with Your Campaign Brief
During the collaboration, it is obvious to share campaign briefs between the influencers and the advertisers. But being enough specific about content or picture can corrode relationships too. Also, communications about specifics must be conveyed before the start of the content creation for the influencers to adjust them. Let them interpret your expectations in their own content.
Listen to the Influencers about Audience Satisfaction
Influencers know their audience better. Period. So, when an influencer says
that a specific content, concept or image will not perform according to their standard of an audience, the advertisers must listen to them in full too. An advertiser can always sew the advertising material with the content provided by the influencers to their audiences.
Be Personal While Reaching Out
As already mentioned, you are part of a large crowd seeking answers from selected people unless you stand out in your features and be an exciting match. While reaching out to the influencers, the approach towards them must always be individualized to make it feel more personal and caring. You must have a total and profound information about the influencer before you reach in case of follow-ups. A personal message has the ingredients of love spread all over it and pizza can bring dollars for you too. As per Claire P. Thomas, a fitness enthusiast, and influencer –
“If a brand addresses me by name and talks about how they found me I’m more likely to respond because I know it’s a real person and not a machine. If they don’t include their website or a little bit about their brand, I’m not going to bother responding.”
Long-Term Relationship- A Key to Profound Business
Long-term associations often place a heavy role on both the influencers and the advertisers. This means a better working atmosphere built with the bricks of trust leading to mutual growth as well. This long-term relationship means no need to constantly bring into the fold the new influencers thereby having fewer misunderstandings. It allows you to calculate the ROIs with confidence with mutual understandings.
Disclaimer: All Images have original attributions unless otherwise stated so.