Social Media has quickly evolved as a destination for brand advertising and marketing. It plays an integral role in building brand value for products and curating them for innovative marketing. Every brand has a dedicated team of advertisers and marketers who make sure to use the social media. Facebook is the most important social media platforms when it comes to advertising use. It has been widely used as a tool to enhance brand image, bring it to the customer to do lists. It can also be used to determine customer satisfaction through direct commitments and communications. Facebook’s New Algorithm might have some impacts for business riding on the success of social media.
Should we worry about Facebook’s New Algorithm?
So, If your brand features on the list of those using Social media as a comprehensive platform, here is something you must know. This is about the changes in by the Facebook’s New Algorithm in its Brand Advertisement Algorithm. Should we worry about the outcome? Certainly not, as Facebook deems business important and has adjusted to a few overhead changes. Facebook CEO Mark Zuckerberg had indicated of such changes recently.
“We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to help you have more meaningful social interactions.” –Mark Zuckerberg. There is nothing to fear or be afraid of as there are ample opportunities where you can enhance your businesses. The Facebook’s New Algorithm will first become operational on the Facebook following which Instagram might also come in the loop too.
What is Facebook’s New Algorithm for Advertisement?
As per Announcements made by Mark Zuckerberg, CEO of Facebook, the changes are the result to bring Facebook under its original work approach model. Facebook’s New Algorithm will now deprioritize the social posts from brands and news outlets on the user’s timeline. It will improve the visibility of original posts by the user and their known people to let FB run on its original principles. The specific brand contents will now be less visible on Facebook and user timeline unless they subscribe to it.
As per Adam Mosseri, VP of News Feeds, ‘I expect that the amount of distribution from publishers will go down because a lot of published content is just passively consumed and not talked about’. “posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to”. It means the post from brands will not get priority unless the user has agreed to the terms and signed up.
How Will the Facebook’s New Algorithm Impact the Business?
While thousands of advertisers did not approve the changes, its original users were quite happy for such changes. They believe that they can now enjoy Facebook’s New Algorithm without having to deal with unnecessary posts and unwanted advertisements. It is natural for brands to be unhappy with such changes as it might impact their businesses as well. It is most likely to make some impact on the business rather than a major one. The brands ought to understand that they need to take their marketing to a new level of understanding.
They must now increase their focus on brand reach rather than pushing advertisement to people who would naturally avoid it.
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